Showing posts with label call centres. Show all posts
Showing posts with label call centres. Show all posts

Thursday, 1 October 2009

Hurdles to Getting Jobs from Tramlined Career Paths

Back in the 1990s I was travelling on a train from Waterloo, I think going to Surbiton. There were two businessmen in their forties talking with two Frenchwomen in their twenties. They were discussing (in English) the nature of employment in Britain and shared a common viewpoint that Britain was good for work because things were so flexible. One of the women asked if the men had read 'The State We're In' by Will Hutton (1996) which was the 'in' book at the time, a popular, serious book about the state of Britain before New Labour came to power. Of course, being British businessmen neither of them had been anywhere near a book on the economy or British society. Anyway, they were interested in why the women were in the UK. At the time it had been announced that there were 160,000 French living and working in London. She said it was because in France all careers were locked into particular paths. You studied the relevant qualifications at school and then went into that career. The tight link between specific qualifications and particular jobs meant it was almost impossible to change careers. She felt the UK was different allowing people to shift into fields in which there were vacancies at a particular time.

There has always been a drive to improve the quality of service that people receive in the UK and despite the British reluctance to ever engage seriously with vocational qualifications we have seen them increase, notably with the introduction of NVQs (National Vocational Qualifications) in 1986. Employers liked them as they could be done in the workplace meaning that their workers would not be taken away from them even for a day per week as was the case with qualifications such as City & Guilds. With increasing regulation over standards, notably in catering and residential care it allowed them to comply with such standards without feeling they were giving up anything much. You have to bear in mind that every time there is a bank holiday in the UK, employers whine publicly about the laziness of British workers when we have five fewer per year, i.e. a working week's worth, less than the next nearest country in the EU. We have not yet moved to the situation of Germany where there are schools and qualifications for waiters, but the past two decades have seen the UK edge in that direction.

Now, I am a strong supporter of education for all. I also think that we have seen great improvement in service sector provision, especially in hygeine and in care for residential patients. However, we have now begun to move to the tram-lined employment patterns of France. As regular readers know I have now been unemployed for three months so am beginning to look well beyond my previous employment for work, both geographically and in terms of nature of employment. Of course, you always run up against job specifications saying 'must have substantial experience' which means that unless you joined that profession at 16 you stand little chance. Software is also being put up as a hurdle, not simply the Office packages we can all access comparatively easily, but also things like SITS management information software, Prince2 project management software, PASW statistical analysis software are just a few examples. However, it is now reinforced by 'must have ABTA qualification' to work in a travel agency; 'must have NVQ2' - in an advertisement for a groundskeeper. Now even manual jobs need qualifications. All employers now assume that any worker must arrive fully trained in the specific packages they use, no matter if there are other packages out there, or be considered utterly useless. British employers never want to train their staff, they always want someone else to do it for them.

I am torn between wanting good quality service in service industries, which I acknowledge comes from training, and yet realising that there are scores and scores of jobs even comparatively low skilled ones for which I will never be able to apply because back in 1992 I did not take an NVQ qualification in warehousing and in 2003 did not persuade my employer to buy one piece of software rather than the one he bought. Of course, in a period of unemployment, these employers will generally find someone out there who does have the precise qualification and expertise they want. In smaller towns it might be less easy and of course the more caveats you put on a post the smaller you make your supply pool so you increase demand in relation to supply and force up the cost, i.e. the salaries to secure those workers. Having such refined requirements may make it easier for recruiters by reducing the number of applicants, but in fact increases 'frictional' unemployment, because it may be that the only people with the relevant NVQ are in the town 15 kilometres away. Perhaps a particular local college did not teach that software and yet the people in the next town do not want to relocate to your town for the job. I suppose in the old Norman Tebbit attitude they should then be compelled to 'get on your bike' and travel for work. Of course, there are probably more opportunities to retrain these days certainly than was the case in the 1980s, but retraining needs time and money and the bulk of unemployed people lack both of those things.

So, given that I am excluded from so many jobs by their qualification criteria let alone my lack of experience, what options am I left with? Basically, in my district, two. The first is to work in a call centre. I was struck by one advertisement which said the job requires you to make a minimum of 250 calls per day, which by my calculation means that in a 7.5 hour day you have to make 1.8 calls per minute! Maybe that is possible if you were trying to cold call sell double glazing but this company is involved in cold calling to get performance data from companies. I guess it will take you more than 30 seconds for the call to be answered and the telephonist to even direct you to the right department even before you can begin to try to persuade the company to tell you about their performance. Thus, the day, in fact must be far longer than 7.5 hours. I also love the names call centre jobs now have, such as 'Customer Retention Advisor' which is increasingly common, whenever you try to cancel a service you get put on to a member of staff who tries to persuade you not to leave. This is a whole wing of call centre staff now, alongside the cold callers and the standard customer service staff (even the Department of Work and Pensions has adopted this approach, you now call up to 'sign on' and the call centre worker goes through a lengthy script).

The other job vacancy in my district for which you need no experience is to be as an extra or an actor/actress in 'adult', i.e. pornographic movies. It even emphasises on the advertisement, that whilst you must be over 18 for the job (there seems to be no upper limit, I suppose under ageism laws they cannot set one), it does not matter if your sexuality is 'straight, gay, bi or tri...' I have no idea what a trisexual is, though I must say that on a job application for a company I completed the other day there were four categories under gender, the two traditional ones plus male-to-female transexual and female-to-male transexual; interestingly hermaphrodite was not listed, but I guess these days you would be compelled to go into one of those transexual categories, even if you are not actually moving in one direction or the other.

Repeatedly coming up against qualification, software and experience is frustrating as what I had seen as the safety net of taking an low-skilled, low wage job is effectively barred to me in a way it was not back when I was last unemployed in the early 1990s. Employers can be choosy at present, but in time when employment increases they need to shake off the assumption that they have no responsibility for the training of their staff and that everyone must know the business precisely and what particular software the company has selected before they arrive. Otherwise they foster a narrowly focused workforce that is always going to be prone to unemployment as qualifications evolve and software packages become obsolete.

Wednesday, 5 August 2009

The Blank Face of Service Providers

These days what I am going to describe is such a common event that it seems weekly to fill consumer advice programmes on the radio and television and columns in the newspapers, without anything fundamentally changing. As this blog is about expelling thoughts and tensions from myself, I make no apology for running through the example that I have just had a brush with and added it to the millions of unheard cases that should be condemning so many service providers but they seem able to ignore with impunity.

The key problem of service provision in the UK is fixed contracts. They cover everything from rent to power and water to mobile phones and televisions and even services to those things such as mobile phone ring tone downloads. Of course, it is a given that if you can tie in a customer for a long period of time it is beneficial for your business. Their payments only marginally decline over time given the current low rate of inflation, but your cost per customer falls every month they are locked into you. The biggest cost to a company is the set-up so if you can spread that cost over a year, then it is better for you. We are supposed to be living in an era of consumer choice, but to a great degree this is a fantasy. There are numerous price comparison websites for all kinds of goods and services even telling you where you can get the best rate for your gas and electricity, but switching is made as hard as humanly possible.

Business over the past decade has recognised it can get away by having contracts that make it very hard for customers who want to leave. Again this stretches right from individual landlords right up to multi-national companies. Their ideal situation is when you are compelled to pay for a service you are no longer receiving. In my life I have been fortunate to encounter this only a few times, being expected to pay rent on a house even after other tenants had moved into it or it had been sold to someone else and to pay for a television service even when I had moved 190 Km away from the television to an area where the company does not provide a service. For a company this is an easy way to make money and if the customer simply stops paying you, well then, you hand it over to a debt-collection agency who wrecks the customer's credit rating and piles on additional charges. This is an excellent deterrent for the service providers who feel no guilt over taking money for no service. The story is such a common one of contemporary Britain that it must be known in every household. Yet what choice do we have? If we want energy to our houses, if we want to watch television, in many areas we have to sign up for such contracts, let alone if you simply want to rent a house. The options are limited and it is difficult to avoid getting locked in such a contract. Back in the 1980s this approach was reserved for time-share salesmen in Spanish resorts and was condemned in all quarters and yet by the 2000s such techniques have become mainstream for service companies.

The thing that makes it even harder is that when you try to leave a contract even when it is coming to an end you face a blank wall. You find you cannot get the numbers for the company to cancel your contract. There are numbers of how to set up an account and in some cases I have had to pretend to be starting a new account just to get into the system and then be re-routed to the correct number for cancelling. Call centre staff are robots. They are locked into a pattern which means they can take no initiative, they can only simply take you down paths that their bosses allow and often this does not include cancelling contracts. Feel sorry for them, they are simply the human extensions of a harsh machine. The companies want you to give up, to keep paying for a service you are not receiving, that is great for them. I have not seen any analysis, but I do wonder how many millions of pounds are paid each year by people for services they no longer want or, in fact, in many cases can no longer use. Think about it, if many service providers need this 'free' money, how bad is their business actually doing? Of course few bosses in the UK run businesses to be successful and to thrive, they simply run them in a half-hearted fashion to generate enough cash to drain off for their bonuses. Back in the 1980s they said the average British company lasted 40 years, these days the average must be a lot shorter. As figures around leakages from water pipes have shown yet again this year, you can make huge profits pretending to provide a service and in fact doing it very poorly. The UK economy rewards inefficiency and poor customer service very richly.

So, what is the recent case in my own life that has triggered off my complaint today? Well, back in the early 2000s the woman who now lives in my house bought a TiVo, which was one of the first hard drive video recorders. They came from the USA and apparently 32,000 units were sold. You had a subscription with the company which sent downloads over the telephone to permit you to know what programmes were coming on. It had some novel features that later systems have not included such as the 'wish list' which meant that the machine recorded all programmes, for example, featuring particular actors or comedians or movies by specific directors. TiVo faced increasing competition in the UK once the Sky+ system was introduced. From 2003 TiVo stopped supplying their set-top boxes in the UK but there is a vibrant owner community and second hand market. Ironically the technology developed by TiVo was taken up by Toshiba and Sony and Sky bought out TiVo's service side in the UK, partly to eliminate even its ailing rivalry to their own system. You do not have to look far on the internet to find people singing the praises of the TiVo system and even people who dumped Sky+ in favour of it. Of course, Sky has the clout and TiVo is dying in the UK, it is the case of VHS beating Betamax again, in the UK the worst system always seems to win out. Fortunately Freeview boxes now come with a hard drive and this is all that is stopping the UK having another monopoly based on poor service and less sophisticated equipment. Sky the child of tycoon and manipulator of countries' politics, Rupert Murdoch, is always the worst company to allow to have a monopoly.

Anyway, coming back to TiVo, now handled by Sky. The box belonging to the woman in my house was second hand when she bought it back in 2002 and had had constant use in the seven years since (even TiVo fans said it was one of the older ones with capacity a fifth of the later ones). So back in April it broke down entirely and rather than persist with it she switched to a recordable Freeview box supplied by BT. Then she tried to cancel the subscription with TiVo/Sky. The customer service number has been disconnected and even searching the internet repeatedly for numbers all she could find was ones that connected her to Sky (naturally there is no physical address you can write to). Of course, that should have been simple, but if you ring Sky about accounts you have to enter a Sky account number, which, of course, being a TiVo customer and not a Sky customer, she did not have so her calls never even got near a human. Sky had not thought to write to TiVo customers to tell them of the changes or how they could contact people about their accounts; not even, quite surprisingly, to suggest they switch to Sky+ perhaps because they knew no TiVo user would willingly make a switch to a worse system.

The woman then simply cut off her payments to TiVo hoping they would just terminate her contract. This is where the fixed contract problem kicks in. She no longer has a TiVo machine (I threw in on the municipal dump for her) and has not downloaded any of their services for three months; since the machine broke she has been unable to do so. However, Sky keep demanding the payment and this has run up payment-refusal charges by her bank to her. In addition, knowing that such companies ramp up debts for unpaid bills quickly and then send in nasty people to collect, she was terrified, desperately searching the internet for some clue as to how to cancel her contract. Finally today, by pestering Sky customer services down phone numbers that do not need you to enter a Sky account number she was able to get a TiVo phone number and finally after three months effort stop the contract (or she hopes she has, we will have to see if this the case). She has had to pay up for the three months' bills outstanding, which are paying for nothing as she has received nothing at all in that period from the company, plus the charges levied by the bank. Of course, having a blank face, making it impossible to contact them, works in Sky's favour. All over the country people are paying for services they are not receiving and cannot get out of. This may seem like ingenious business but in fact dents consumer confidence and simply fuels bad business practices.

If I was in Peter Mandelson's position, I would have brought forward a raft of consumer protection legislation. In fact I would go back to Margaret Beckett, back in 1997 when she became the first Secretary of State for Trade and Industry under Tony Blair (Mandelson briefly had the role in 1998 before it went to Stephen Byers) and say that New Labour, with its consumer-focused, modern party attitude of the era of service sector industry, needs proper protection, especially as back in the late 1990s new areas of trade notably via the internet were expanding. All companies should be compelled to make it easier to extract yourself from contracts. They should be compelled to have physical addresses you can write to, in order to do this. No company should be allowed to charge for a service that the user can no longer access. There should be a limit on all fixed-term contracts, such as you should be able to get out of any contract with 3 months' notice. I know rental contracts that even if you give immediate notice you want to leave the house, you will have to pay for a further 11 months for a house that you are no longer living in and most often has other tenants in it. This set of measures would have made a nice punchy package of legislation for the new government to show the people of Britain it was on their side. It is not revolutionary and actually would have encouraged good companies. Instead bad, nasty, greedy companies have been allowed to come to the fore and the blank face approach is a key weapon in their arsenal in squeezing every last drop from consumers in return for poor service and in fact, increasingly, often, for providing nothing at all.

Of course, this is not even a 'what if?', it is a fantasy, it was never going to happen. Blair only got into power with the backing of Rupert Murdoch and Murdoch's reward was to not to have to face any legislation that would have hampered the intimidationg business practices his company seems to relish. How close Blair and Murdoch were has often been revealed, for example: http://www.guardian.co.uk/media/2006/jul/23/newscorporation.rupertmurdoch
Even as prime minister Blair was flying out to address Murdoch's News International as if he was a private citizen that you can hire for after dinner speeches rather than leader of a country. Do not even get me started on how Murdoch has more control over legislation in the UK than the average government minister: http://www.independent.co.uk/news/media/murdoch-set-to-back-blair--for-a-place-in-his-boardroom-409652.html

You could tell that no minister under Blair would go anywhere near true consumer protection with such a businessman who loves underhand business approaches in such a strong position in regard to the British political scene. Thus, twelve years on, millions of UK citizens are suffering from being manhandled by service companies that feel it is fine to take money for services they are not providing and to make it so difficult for customers to escape from contracts. This is not going to change in the UK while politicians are so shackled to unscrupulous business people. Ironically Murdoch does not like David Cameron, because Cameron inherited his wealth rather than made it himself. Trapped between the interests of inherited wealth and wealth through hard-pressure techniques, the average British person is simply something to be squeezed into debt. On this basis there is no choice at all at the next election, neither of the leading parties will do anything to help you as a service consumer.